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Vol. 1 Issue 2, July 2008 |
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Dear Partner,
It is no secret that the winning formula of every successful organization lies in their ability to listen to their customers.
At AMD, customer-centric innovation has shaped our vision to introduce breakthrough technology year after year, and now almost 40 years later, we continue with the same formula at the launch of our next generation ATI Radeon HD 4800 series.
The HD 4800 series launched last week has been received with much fanfare by gamers worldwide. With many firsts to its credit, the ATI Radeon™ HD 4800 series represents a new milestone in graphics architecture, equipped with 800 cores driving cinema-quality realism in all aspects of visual computing. To know the unanimous verdict on this powerhouse beauty, make sure you check the product review section in this newsletter.
Also, making its debut appearance this month is the new notebook platform 'Puma', based on the next-generation AMD Turion X2 Ultra Dual-Core Mobile notebook Processor.
We have also included a clear solution to your questions on energy-efficiency computing for desktop users. Do check it out!
As always, we love to hear from you and look forward to your comments and feedback. Please feel free to tell us how this newsletter can further benefit you and your business.
Yours truly,
AMD MEA Team
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ATI Radeon™ HD 4800 Series: The new standard in gaming. |
| The ATI Radeon™ HD 4800 Series GPUs bring the power of graphics ‘supercomputing' to gamers, setting a new standard for visual computing. Add this graphics card to your PC and watch Blu-ray movies and play HD content with incredible visual fidelity. A breakthrough in efficiency that doesn't compromise on performance.
Read More |
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Quantum leap your business with Puma. |
| Optimized to enable exceptional HD visual performance and power-efficient mobility, the next generation AMD notebook platform codenamed ‘Puma' combines the AMD Turion™ X2 Ultra Dual-Core Mobile Processor and ATI Radeon™ HD 3000 Series Graphics to meet your consumers' evolving needs for greater visual performance at home, at work and at play. Read More |
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Need more energy? |
| Do your find your customers increasingly asking for solutions that focus on low-power consumption and quieter operation, with an eye to sleeker, more efficient PCs? Fret no more as the new AMD Phenom™ X4 9000 series quad-core processors and the AMD Phenom™ X3 8000 series triple-core processors gives you the answers. Read More |
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| THE NEW STANDARD IN GAMING |
  AMD achieved two world firsts in visual computing: the launch of the first teraFLOPS graphics card, the ATI Radeon™ HD 4850, and the launch of the first graphics card featuring ultra high bandwidth GDDR5 memory, the ATI Radeon HD 4870.
These two innovations combine with trademark AMD energy-efficient design and powerful DirectX® 10.1 compatibility deliver superior performance at the high-volume mainstream and performance price points.
The ATI Radeon 4800 series represents a 2X performance jump over the ATI Radeon™ HD 3800 GPU, the biggest generational increase since the game-changing launch of the Radeon™ 9700 in 2002. AMD made a strategic decision to focus on GPU designs that maximized its efficiency and provide enthusiasts with performance and mainstream users with the most compelling value proposition at every price point. The ATI Radeon 4800 series sets a new industry standard in key metrics such as performance-per-watt, performance-per-mm2 of chip die size, and performance-per-dollar.
The ATI Radeon HD 4870, available immediately with a suggested retail price of USD$299, represents an unprecedented 1.2 teraFLOPS of visual compute power. It features a stock GPU core clock speed of 750 MHz, 512 MB of GDDR5 memory rated at 3.6 gigabits/second, and comes in a dual-slot PCI Express 2.0 configuration with a maximum board power of 160 watts.
The ATI Radeon HD 4850, immediately available with a suggested retail price of USD$199, received an enthusiastic welcome from global graphics reviewers. The ATI Radeon HD 4850 is the world's first teraFLOPS graphics chip, with 800 stream processing cores (identical to the ATI Radeon HD 4870), a stock GPU core clock speed of 625 MHz, 512 MB of GDDR3 memory rated at 2 gigabits/second, and comes in a single-slot PCI Express 2.0 configuration with a maximum board power of 110 watts. |
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| HIGHER PLATFORM. |
 AMD launched its new notebook platform last month. The notebook offering, codenamed Puma, includes new CPUs, graphics, chipset and wireless capabilities, is designed to deliver battery life, graphics and video processing enhancements and improved overall system performance for an enhanced visual experience.
The key technologies that comprise "Puma" are AMD's next-generation AMD Turion X2 Ultra Dual-Core Mobile Processor, codenamed "Griffin", ATI Radeon Mobile GPUs, matched with the next-generation AMD "RS780" mobile chipset.
Today, consumers are using their notebooks for not just productivity, but also entertainment, such as enjoying and manipulating photos, watching videos and listening to music. Likewise, businesses are adopting Microsoft® Windows Vista® as well as applications that are more graphically intensive. Therefore, a notebook with robust graphics and video capabilities is essential to unlock the best possible experience.
This new platform exemplifies AMD's commitment to improve platform stability, time to market, performance/energy-efficiency and overall consumer and commercial customers' experience via its acquisition and integration of ATI.
This Puma-based notebook platform also serves as the foundation for new AMD Business Class, AMD GAME! and AMD LIVE!™ notebook solutions.
The next-generation AMD notebook platform also incorporates the latest in wireless connectivity technologies like 802.11 draft n and 3G with superior range, faster data transfer and allows users to stay connected on the go.
AMD customers overwhelmingly embrace the new platform, as evidenced by more than double the number of design wins. These new notebook designs come from leading OEMs including Acer, Asus, Clevo, Fujitsu, Fujitsu Siemens Computers, HP, MSI, NEC and Toshiba.
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| ENERGIZE YOUR BUSINESS. |
If energy-efficient computing is what you crave for, AMD has the answer with the world's first energy-efficient desktop quad-core processor.
Providing customers with a cool and quiet digital media workhorse, AMD recently updated its desktop processor offerings to include five new AMD Phenom™ X4 9000 series quad-core processors and two AMD Phenom™ X3 8000 series triple-core processors. The expanded portfolio of AMD Phenom™ triple and quad-core processors meet the needs of PC users looking for an enhanced computing experience − from digital media enthusiasts to gamers to performance hungry power users.
Representing the fastest quad-core CPUs AMD has ever offered, the new "50 series" Phenom X4 processors maximize performance for gaming and multi-threaded applications. Part of this new series is the AMD Phenom X4 9850 Black Edition with tunable performance. The AMD Phenom X4 9100e takes energy efficiency to a whole new level for high-def and digital media enthusiasts.
By coupling an AMD Phenom X4 9100e with an AMD 780 series chipset, users can achieve an efficient PC platform that plays Blu-ray movies with a rich computing experience ideal for both casual gamers and multimedia enthusiasts. AMD Phenom X4 9100e and AMD 780 series based PCs are ideal for consumers and business customers looking for cool, quiet, energy-efficient PCs.
Not far behind is the world's only triple-core CPU, AMD Phenom X3 8000 series processors bringing multi-core technology to a broader audience for higher performance desktop PCs. AMD Phenom X3 processors are designed to improve multi-threaded application performance over dual-core processors at the same clock speed. As the world's only triple-core x86 processor, AMD Phenom X3 processors bring multi-core technology to a broader audience in search of desktop PCs that easily handle today's digital entertainment workloads.
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| AMD Radeon HD 4800 Series |
 AMD's new Radeon HD 4870 and Radeon HD 4850 offer a gigantic performance improvement over their last generation of GPUs and offer great values when compared to NVIDIA new GTX 280 and GTX 260. These performance improvements translate into real-world gaming benefits being able to play at higher resolutions with higher in-game settings utilizing AA and AF.
See the full story |
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| AMD Phenom 8750 Triple Core CPU |
 AMD has pulled a rabbit out of its hat to increase the performance of its existing Phenom triple-core (8000-series) and quad-core (9000-series) processors. Six "hidden pins" on the processors and chipsets are the secret, which, our sources told us, will enable simple overclocking through the southbridge – and accelerate the current processors on demand. See the full story |
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| The world first 65watt Desktop Quad Core |
 In this age of burgeoning energy prices, AMD has an ace up its sleeve: the world's first quad core CPU that consumes as little as 65 W (TDP). In comparison, Intel's smallest quad core absorbs 95 W (TDP), despite the fact that Intel is already using 45 nm technology and AMD is still at 65 nm.
See the full story |
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